Housing Zone development - named after Gainsborough actor

Housing Zone development - named after Gainsborough actor

Date published: 29 May 2018

A famous actor who starred in the popular 70’s TV Series ‘Upstairs, Downstairs’ has had a housing development named after him in his home town.

John Alderton who also starred in ‘Please Sir’ and was the narrator of the original Fireman Sam series has had the development ‘Alderton Chase’ named after him as he was born in Gainsborough in 1940.

The development is one of a number of brownfield sites in the town which collectively form the Greater Gainsborough Housing Zone, a government initiative to stimulate and accelerate housing development on sites which have been partially developed but have stalled.

Developer Phil Rann realised the site’s potential and bought the land and has been working closely with West Lindsey District Council to bring forward housing on the site.

Mr Rann said: “The development has 30 new homes for sale featuring a mix of 2 bedroom starter homes, spacious bungalows and 4 bedroom family homes. The first phase of the development is expected to be complete in early spring

“Working with the council who have provided advice and support has been a huge help in getting the project running. I am pleased with the good mix of housing we are creating on site. Homeowners will be able to enjoy extensively larger properties than normal here.”

Speaking of why he named the development after the local actor he said: “I thought it would give a connection to the town. I like to try to find out about the places we build in as I believe that this helps with an understanding of what people want for their town and how we can best fit in with that.

Two phases of the development had been built previously as affordable housing which completed in 2010. The current development sees the delivery of the open market element of housing.

Karl Tupling, General Manager for the Midlands for Homes England was delighted to see phase one nearing completion.

He said: “At Homes England we use our land, finance and expertise to speed up the delivery of new homes. We are pleased to be playing our role in supporting development in Greater Gainsborough so it’s great to see how successfully the local Housing Zone team has promoted this stalled site to achieve a good range of different types of homes to meet local housing needs and aspirations. As such a prominent site it recognises both John Alderton and the hard work of the developers and housing zone team to bring about its redevelopment.”

Cllr Sheila Bibb Chairman of the Prosperous Communities Committee at West Lindsey District Council said: “The designation of the Greater Gainsborough Housing Zone was awarded to the council in 2015 to accelerate the delivery of much needed housing in the town. 

“Our aim is to make the town a destination for individuals, couples and families to live and work, by creating a new and differentiated housing market. Bringing forward these stalled sites is a catalyst to the wider regeneration of the town.”

For the latest news on West Lindsey District Council visit: www.west-lindsey.gov.uk/councilnews

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